Ryan Sarver, Director of Platform at Twitter, has now shed light upon the matter. In a recent mailing list comment, he clarifies the intentions of Twitter: “I want to make sure this part is clear — this policy change isn’t meant to say that we are going to start policing if the content of something a user tweets is an ad or not.” The initial statement by Dick Costolo, which many people found somewhat vague and brought about uncertainty in the entire industry (including us), has thereby been put more into perspective.
...people only made money out of records for a very, very small time. When The Rolling Stones started out, we didn’t make any money out of records because record companies wouldn’t pay you! They didn’t pay anyone!